Called ‘Wearable Clothing by Urban Research,’ the store is just seven square metres and carries no stock. Instead, it allows customers to simply stand in front of one of two 60-inch screens, select clothing items they want to try on and see themselves dressed in the products within seconds. Customers’ movements are represented fluidly on the screen in 3D and customers can use an integrated iPad to take pictures of themselves and share them with friends on social networks. (via In Japan, Urban Research Experiments with Virtual Changing Booths - BoF - The Business of Fashion)

Called ‘Wearable Clothing by Urban Research,’ the store is just seven square metres and carries no stock. Instead, it allows customers to simply stand in front of one of two 60-inch screens, select clothing items they want to try on and see themselves dressed in the products within seconds. Customers’ movements are represented fluidly on the screen in 3D and customers can use an integrated iPad to take pictures of themselves and share them with friends on social networks. (via In Japan, Urban Research Experiments with Virtual Changing Booths - BoF - The Business of Fashion)

Wearable tech was another big topic at the conference. Amalia Agathou, manager of the London College of Fashion accelerator Front Row I/O (and former TNW employee), interviewed Studio XO founder Nancy Tilbury. Tilbury has found huge success working with pop signer Lady Gaga on becoming an icon in digital fashion, and creating scientific and digitally inspired clothing. She gave some fascinating insight into what it now means to be a designer in the digital age. At a time when our clothing can respond to our heartbeat and skin moisture levels, a far more scientific approach was needed to fashion design, she argued. (via How the Internet is Democratizing Luxury)

Wearable tech was another big topic at the conference. Amalia Agathou, manager of the London College of Fashion accelerator Front Row I/O (and former TNW employee), interviewed Studio XO founder Nancy Tilbury. Tilbury has found huge success working with pop signer Lady Gaga on becoming an icon in digital fashion, and creating scientific and digitally inspired clothing. She gave some fascinating insight into what it now means to be a designer in the digital age. At a time when our clothing can respond to our heartbeat and skin moisture levels, a far more scientific approach was needed to fashion design, she argued. (via How the Internet is Democratizing Luxury)

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These Forests Of Light Are Projected On Famous Buildings, And You’re In The Picture

Planned for the big United Nations climate conference in Paris next year, Naziha Mestaoui’s “forests of light” show is really two light shows in one. The first is the public show on the buildings and monuments, which will be made up of trees generated in 3-D. The second is the image of the show on mobile phones, augmented with “unique virtual trees” attuned to each viewer’s heartbeat.

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